While browsing Vimeo i came across a video, after further reading i found out that it was part of a collaboration between Vimeo and Canon.
The idea being that a different film makers create the next part of the story and a winner is picked, then the next section is another competition, repeating until the film is produced.
to view the first installment click here:
http://vimeo.com/groups/beyondthestill/videos/8595246
then follow the winning story here:
http://vimeo.com/groups/beyondthestill
by selecting the winner from each round.
I will be watching as the story unfolds.